| dc.description.abstract | The purpose of this project was to develop an augmented reality mobile application which will
enhance the current online shopping experience, and also understand the consumer adoption of
this technology considering aspects such as attitude, subjective norms, perceived behavioral
controls and behavioral intention while using this emerging technology.
Our project research followed a quantitative cross-sectional approach, and the data collection
was made possible through a survey questionnaire targeting online retail or non-participants in
Kampala city, Uganda. A sample of 120 respondents was used of which 100 usable
questionnaires were returned. Furthermore, the analysis of the data was data within the Google
Forms Responses’ dashboard that basically visually describes all the responses in terms of pie
charts and bar graphs.
An augmented reality mobile application was designed and developed for a selected online retail
business, and that was a furniture store. Our respondents interacted with the mobile application
and usage was validated thereby finding a significant relationship existing between behavioral
intention and consumer adoption of our augmented reality feature that will enhance their online
shopping experience. The consequent output of our project study was therefore an augmented
reality gateway or feature that can be added to existing online shopping platforms to improve
their online shopping experience.
Our project also adds to the existing literature by detangling the relationships between attitude,
subjective norms, perceived behavioral controls and behavioral intention on consumer adoption
of Augmented Reality to improve their online shopping experience. It can be concluded from our
project that attitude is the most significant predictor of behavioral intention to adopt to the use of
Augmented Reality, followed by perceived behavioral controls and subjective norms; and
intention has a reasonable influence on the consumers’ final decision to adopt the use of
Augmented Reality to improve their overall online shopping experience. | en_US |
